vividwireless inactive
Retail 4G/WiMAX wireless broadband brand launched by the Seven Group on Unwired's network (2010); acquired by Optus from Seven in 2012 (A$230M); service ceased April 2019 (VIVIDWIRELESS PTY LTD, ACN 137 696 461).
Name history
| Name | From | To |
|---|---|---|
| vividwireless | 2009 |
Lifecycle
| Kind | Date | Details | Refs |
|---|---|---|---|
| birth | 2009 | Announced 2009 as Seven's retail front for Unwired's 4G network. | |
| death | Apr 2019 | Services ceased; shifted to Optus 4G Plus brand. |
Transitions
| Direction | Type | Other party | Arm / notes | Year | Refs |
|---|---|---|---|---|---|
| incoming | acquisition | Unwired | brand vividwireless launched as retail brand on Unwired's 4G network (Seven Group. |
2009 | archive |
| outgoing | acquisition | Optus | 100% Optus acquired vividwireless from Seven Group (A$230M. |
2012 | wikipedia |